content | Julia's Virtual Assistant Service

In this day and age of online marketing, content has been heralded as king, and for good reasons. People flock to sites not because of the flashy graphics nor the astounding features nor the witty domain name of the said pages, but because of the information contained therein that would enlighten them with their queries of the moment.

Content is even more potent in winning visitors than, say, search engine placements. You may derive a tremendous amount of traffic from the search engines, but if your content is junk, your visitors will never come back. But with good content, you’ll have recurring visitors who will be eager to read your latest update.

You are most probably aware about the importance of traffic. Relying on unique visitors alone won’t give you the traffic that can be considered as sustainable. You must find a way that would encourage previous visitors to return to your site as well. Good content does this with relative ease. It goes without saying then that your website should have rich, premium, informative content. Content is indeed king, and your web pages serves as the throne. For the success of your business, your website should be constructed as such.

Here are some simple steps that would help you build a content site, and fast:

Develop the layout that is simple and pleasant to the eyes. By keeping away from flashy ornaments, you’ll be able to manipulate the focus of your visitors to the content you want to share. Let your content carry your web pages and let the words speak for themselves.

You cannot rely on words alone, no matter how witty and cleverly used they are. There should be substance behind them as ultimately, the worth of your words is what would impress upon your visitors the true value of your website as a quality resource hub. So do your research.

Make sure you know the subject matter by heart before writing your content. If you have questions about the same, do not try to conceal them with silence. Seek out the answers and leave no bases uncovered. Make your content as comprehensive as possible, and your visitors won’t have to look elsewhere to find the answers they are seeking.

Your content should be presented credibly. Employing good writing skills would be instrumental to achieve this. Pay attention to the intricacies of writing for the web. Write well, but in a simple manner.

Avoid using jargons and flowery words. Keep your paragraphs short so that you could make good use of negative space, that blank area between clusters of words, which would allow your readers’ eyes to rest. Use bullets and numberings as much as possible. Online users are not really known for their patience, and this is something you have to work on.

When writing your content, make sure that the first part of your piece is capable of grabbing your visitors’ interest so that they would be motivated to read on. In these times of convenient surfing, bear in mind that your readers can always go to another site if they don’t find your content engaging. The challenge lies in capturing their interests and giving them what they want. This would compel them to read on and stay.

Always update your website with new content. Not only will the search engines love this, resulting in a higher page rank for your site, your visitors will likewise be encouraged to return to your site come for the new information you would share.

Consider using blogs instead of traditional HTML designs. Blogs are very easy to set up and update. Once you have typed your entries, all you have to do is to click on a button to publish them. A lot of Internet marketers actually use blogs in creating several mini-sites for their AdSense campaign. Blogs allow them to set up multiple pages in one day. And with the way blogs are favorably getting indexed at the forefront of every search engine result, their value has fantastically increased in recent months!

If your article site is powered by Article Dashboard, a great way to get your content out to many article sites with a few mouse clicks is using Articles Submit. This is a great free program that is very easy to set up and will get your articles out to many sites fast. http://www.content-crazy.com/download/artsubmit.zip

Content is king, but you wield control. Furnish the king with royal garments and surely, your online kingdom would reap the rewards at a faster rate.

When it comes to tactics and strategies to improve search engine results, there’s really nothing more important than the content on your website. Content, after all, is what the search engines analyze to determine the validity of a webpage and website. For this very reason, many webmasters focus their content efforts with the search engines in mind.

However focusing entirely on your search engine results is a mistake because search engines don’t buy your products or services, they don’t click on your ads and affiliate links and they don’t contribute directly to your bottom line – customers do.

This is why it’s essential that you write your content for your audience first and the search engines second. This, however, presents a conundrum because sometimes it’s difficult to combine the two. Keywords don’t always fit into an article or blog post naturally.

Here are three steps to write your SEO content and still sound natural.

Step One

Research your keywords and keyword phrases. Choose one to focus on in your article and then set it aside.

Step Two

Write your content, keeping your main keyword topic in mind, without even thinking about keywords and keyword phrases. For example, if your keyword phrase is, “How to housetrain a puppy,” then you’ll write an article about how to housetrain a puppy however as you’re writing it, you’re not worrying about if you’re using the keyword phrase or not. Your entire focus is on writing a quality article for your audience.

Step Three

Working in your keywords. Once your article or blog post has been written, then it’s time to go back with your keyword at the ready. Read through your article and insert this keyword or keyword phrase where it seems to fit naturally. Keep in mind the fact that search engines are also looking for relevant words so if you’re writing about puppy housebreaking, you can also use housetraining and potty training occasionally to break up the monotony and help the search engines recognize the relevance of your article.

When inserting your primary keyword or keyword phrase keep in mind the places the search engine spiders are going to look.

Your headline

Your subheadings

Your first paragraph

Your last paragraph

In the body of the article

When using your keywords aim for a density of about three to seven percent. Anymore and search engines might recognize your content as being keyword stuffed. To determine percentage simply take the number of times you use your keyword and divide it by the total words. Therefore, if you have a 450 word article and you use your keyword 18 times you have a keyword density of four percent.

Once you’ve completed your article, read it aloud to see if it sounds natural. This is one of the best ways to evaluate it. Remember to keep your audience in mind first and the search engines second – this strategy will always pay off.

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