Tag Archives: Blogging

Increase Your Online Visibility and Traffic by being a Guest Blogger

Getting traffic to your website isn’t just about building links and ranking in the search engines. That’s just one source of potential customers. Social media is the next source that most people consider and that’s definitely a way to increase your reach. The truth is that the more visible you are online, the more traffic you will get. That’s why guest posting on other people’s blogs can increase the traffic to your own site exponentially.

How does being a guest blogger work?

When you write an article for another website, all the people who visit that site will see what you’ve written. If it’s well written and engaging they will read the entire article and see the author box which gets included at the end of every guest post. If they enjoyed your article, they may then click on one of the links you’ve included in your bio. That’s where your traffic comes from. And this is traffic that wouldn’t necessarily have found you in any other way.

In addition, if you can create a conversation by encouraging people to comment on your guest post, you can increase traffic even more. Readers start to make a connection with you through the comments and want to learn more by clicking on your avatar that links to your site.

4 Keys to getting traffic from being a guest blogger:

 

  1. Write quality posts on relevant topics. You should always be presenting your best quality writing anywhere you post. However, when you write for another person’s blog you also need to choose topics that are highly relevant to their readers (as well to your own market). They won’t read your article if it’s not relevant to them and the guest blog owner may not want to publish it otherwise.
  1. Select sites whose readers are your target market. Choose the places you guest post carefully to make the most out of your efforts. Find ones that get a decent amount of traffic from people that you are trying to attract as customers. Gaining highly targeted traffic is one of the biggest benefits of guest posting.
  1. Always keep track of comments. As soon as you know the post has been published, subscribe to the comments so that you’ll be able to respond. Whenever someone makes a comment, be sure to leave your own response right away. They will appreciate it and often click through on your link.
  1. Write a tempting bio box. There’s no point writing an amazing guest post just to have a boring author bio at the end that leads to nowhere. Write a few words about yourself and then invite readers to click on a specific link for something, such as a special offer, report, free giveaway, etc.

What to write in your guest blog post

Here are just a few ideas for topics you can write as guest blog post on:

  • Create an FAQ about a topic related to your industry
  • Describe the most common mistakes people make in your market
  • Share your own experience with a relevant tool or tactic
  • Do a Top Ten list of best practices for success in your market
  • Write a “how to” tutorial on a topic that typically challenges people

If your guest blog posts are valuable and well-written, they will increase your visibility as an expert in your field. If the sites you choose to guest blog on have readers in your target market, you will start drawing more and more traffic to your site. And, as targeted traffic, these are the readers who are most likely to become long term readers and customers of your own.

 

 


Tips To Understanding WordPress

WordPress is probably best known around the internet business world as a blogging software but in reality it is much more than that. It also has amazing earning potential capabilities as well as a complete content management system.  If you are an affiliate marketer it can mean increased productivity and less site maintenance that you will have to perform over time.  If you are still trying to decide if wordpress marketing is still for you stop and take some time to think of the following tips.

Flexibility:

WordPress is a very flexible program to work with. No matter if you are choosing to use a post or promoting a product wordpress is able to do both of these.  You also have the option to choose whether you will allow comments on your product page which will allow user generated content on your website which will appear in the form of reader’s comments.  It will also allow you to further customize by choosing if you would prefer to have either a static generated page so that you are allowed to highlight certain products or your mailing lists.

Themes:

You need to remember you only have one chance to impress the visitors to your site. If they are not impressed they will simply not return. With the wordpress software you have the ability to upload the theme of your choice and click a button and you’re done. This saves a lot of time when you consider the option of picking theme after theme just to find the right one which is very time consuming.

The capabilities contained in word press make modifying your site simple and saves you loads of time.  You will be able to customize the look of your wordpress on whether your visitors will look at the home page, a category page, or a single entry page. The choice is yours with a simple click of your mouse.  This gives you the power to optimize each area of your site which will lead to higher conversion rates.

Plugins:

As most people know wordpress is considered a lightweight software program therefore it does not have a lot of capabilities that comes with it.  You can however add plugins to the software.  With these plugins it gives the wordpress program to do a number of different things including, create mailing lists, create affiliate links and track those links, and even allows you to import the affiliate product feeds directly to your site.

Author Management

One important factor of running your affiliate marketing site is learning when and how to delegate. WordPress allows multiple authors you have the authority to easily have other people create as well as add content to your site without having to give out your personal administrative information to these other authors. This will also not give them too much power to your site to where these other authors could just basically take over. They will only get enough power to get their job done and that is it.

Huge Community

Since wordpress is so popular that there are people all over the world who develop add-ons to the wordpress software. These add-ons can include new themes and plugins among others. Some of these people also understand the intricate problems associated with wordpress and will be able to assist you if you would happen to encounter an error. Along with the huge community around the world there are also books that will help you get started with installing and how to use the wordpress software effectively.

As you can see there are a variety of benefits that you can gain from using wordpress software.  What was once used for blogging has now grown into a very powerful program to help you create a site that will draw in the traffic and make money for you.

SEO Tips For WordPress Marketing

WordPress is one of the most powerful marketing tools that are available on the internet today. It can be used to create a blog for your internet business or your very own website to promote your product. What is really great about WordPress is that you can create either of these in a matter of minutes even if you do not know how to do HTML. The key to a successful WordPress blog or website is the SEO  – Search Engine Optimization Capability. Here a few tips that you can use on your WordPress Marketing blog or website to make it SEO capable.

1. Permalinks –  Permalinks are the links that are created when you post your blog article in WordPress, for example, http://juliasvaservice.com/seo-tips-for-wordpress-marketing/ .  You need to be sure that you are using permalinks on your WordPress site.  By default your WordPress software contains web URL’s which contain question marks and numbers inside of them. These links are hard for the search engine web crawlers to attach themselves to. As a result your site will not be indexed as fast as it would normally be.  Using permalinks it is easy for the web crawlers to crawl your site by using the keywords, which is very important, to have in your permalink.  WordPress also, however, does offer you the opportunity to create custom URL’s for both your permalinks and archives.  You will be able to find this option under your Administration panel go into Settings then Permalinks.

2. Titles – In the permalinks section of your WordPress marketing software you have the option of date and name based.  This option will place the year, month, date, and post title in your URL.  For the SEO web crawlers it is best to have the name of your site appear in the front of this URL.  So instead of using the basic URL you should choose Post name URL and create a link that has your site name appearing first.  So your post would be listed as the example above

3. Tags – Tags are a great addition to your site on a SEO standpoint. They will enable the search engines web crawlers’ crawl through your site more easily and also it will allow you to create specific pages for your tags and keywords. You can also install the Ultimate Tag Warrior for your WordPress.

4. Page Titles – You will need to make sure you have good titles on all of your webpages.  Just as you put the site name at the beginning of your URL you will need to do the same thing with your page title.

5. Post Titles – The post titles that you choose should be clearly written.  Do not stuff these titles with keywords that you are using to target your site or blog. Choose your keywords carefully when you are posting and get those words in your post title.

6. Autolinks – You will also need to cross link to your own posts and pages in your content. You do this by linking keywords to your relevant posts.

7. Relevant Posts -Be sure to post links to related posts under all your postings. This will help the web crawlers that are crawling through your site and indexing all of your posts.

8. Ping Services – Each time you post or edit either a posting or a page your WordPress blog can notify a variety of different sites that you have updated your blog.  It is very important that you use this step.

9. Google Sitemaps – Google has a tool for you that are called Google Sitemaps. This tool will help you index your site and allows you to tell Google which pages are the most important.

10. Categories – Categories will help you organize your content. If you have your permalinks turned on, the category names will appear in your URL. This is why it is very important that you name your category names very carefully. Try and make sure that you use keywords to name your categories and do not be afraid to make loads of them. WordPress gives you the ability to use sub categories and sub-subcategories so make as many categories you can. This way you are able to down your focus on certain keyword phrases.

Creating a WordPress site that is SEO ready is simple if you know how to do it correctly. Using these steps can help you create a great SEO site in no time.

In my next article I will explain why it is important to share your content across your social media sites.

Benefits Of Search Engine Optimization For You

There are two ways to measure the success of business websites.  You can check the page ranking within the internet search engines as well as the search engine result page.  If you are a business owner with a website, you should use search engine optimization to benefit your business from the many tools and resources that the internet has to offer.

The downside to having a website for your business is that you have to ensure that internet traffic can actually find your website.  How will people who use the internet even know your website exists if they can’t find it? If you don’t take the necessary steps to ensure your website is ranked accordingly within the major search engines; they can’t!

Search engine optimization can help your business.  SEO can place your website possibly within the top of the search engine results.  Help from SEO will not only aid with increasing sales for your business but also increase the flow of internet traffic to your website.  SEO can also aid with your products visibility while improving business relations with your current customers.

The first mistake you could make in becoming a business website owner, is to disregard how important the internet search engines can be to your business.  Internet search engines drive the majority of internet traffic.  Internet users click on links found within the search engine result pages.  If you can get a decent ranking with your business site within the major search engines, you will stand a great chance of success, for website.

You must ensure that your website is appealing to your visitors.  There is no need to draw any visitors into your business website, if you do not have relevant content or a website which internet users find appealing.  It does not take a long period of time someone to decide if they like or dislike your website (less than 3 seconds on average).  Your focus must be to grab their attention when they stumble upon or find your website through a search engine.

If you are not an SEO expert then you might want to consider hiring one.  SEO experts can improve the traffic to your commercial website, while aiding your business to be competitive with other online businesses.  SEO’s offer many services which your business could greatly benefit from.  Website reporting, search engine submissions, link popularity building, as well as monthly maintenance are a few of the things, which SEO’s can offer your business website.

SEO’s allow companies no matter what size to advertise their products and services with the power of the internet.  If you are uncomfortable, hiring an individual SEO expert, then a search engine optimization company might be right up your alley.

SEO companies or individual SEO experts can be a great help, with maintaining your website, as well as your page rankings.  If you choose the right company for your business site, you will eventually see the results in not only the growth of the internet traffic to your website; but also profits.