A great many people within today’s world believe that websites are a quick ride to fame and fortune overnight. These same folks also believe they can become successful without putting in hard work. I am here to tell you; this very rarely happens and if it does it is accomplished by those with experience; in internet marketing.
Most people are also sold on the dream that SEO is the cure-all to their financial woes and they are going to become rich. Successful websites are not always successful in the beginning and sometimes beginning an internet website can prove to very difficult and time consuming.
Google Search Engine Marketing:
Google is a search engine that your internet website must be listed within. Keep in mind that Google has approximately fifty billion internet web pages, which increases daily. You have to ask yourself with those kind of figures, why should Google index your one little business website? To be frank you may not get indexed if you’re aren’t careful.
Your website is completed now what?
More than likely when your website is completed, it will join a huge population of other websites while sitting dormant. There are of course ways to list your business but a word of warning, this sometimes can prove complex and is very easy to make a mess of it; if you don’t know what you’re doing.
Search Engine Optimization:
When your website is up and running, you must jump into what is called “Search Engine Optimization”. SEO is not a one-step process. SEO is something, which must be performed often in order to retain your search engine rankings.
Your goal should be to bring customers to your website:
You must also market your site, in order for your products and services to get in front of your potential customers. Keep in mind, you must first draw these potential customers into your business website before you call sell them anything.
Long waiting periods and frustration
Some business website owners complain of a long waiting period, while they wait to appear on the Google Search engine. The truth is that more than likely you are going to wait quite a while before internet traffic will find your business within the Google Search engine. SEO is not the cure all for your marketing strategies and frankly, you would make a mistake if you solely depend on it for your marketing strategy.
Alternatives to search engine marketing
Some great alternatives are email marketing, article marketing, blogging, newsletters and AdWords and others. These are traditional methods within the internet advertising arena’s and have been found to work from not only a cost effective standpoint; but a time-efficient standpoint as well.
Is search engine marketing truly crucial for your marketing needs?
Some marketing experts will gladly inform you, that your business should not rely on Google or the other search engines for success. As a businessperson you should not expect to make all your money through search engines. However the search engines should be incorporated into a well rounded marketing plan.
You have some great information and tips in this post. Thanks for sharing.
Hi Julia
Some very good advice. Getting traffic to your website can be very frustrating, and can take time. Search engines are now looking for proof that people are reading your content and by joining syndication groups you can find people who will comment on your posts, so helping you to rank higher.Using tools for keyword research is also an excellent way of moving your website up the pages of Google.
Thanks for sharing
Kerris
Yes, Google is king, unfortunately they do not always play well with the rest of the world and like any spoiled king, likes to change the rules around midstream.
Hi Julia,
This post on SEO is very well written. I like your realistic approach to explaining SEO in a easy to understand format. New marketers, and seasoned marketers for that matter think that ranking on the first page of Google is the end all. The competition is fierce and if it is accomplished, that is only the beginning! There is an art in knowing what to do with the traffic and being able to convert it. Truth? It isn’t as easy as most people think and they get disillusioned easily, then quit.
The changes this past year in the search engine world has taken a sharp direction towards engagement, quality content, and organic traffic. Social is the focus. The old days of tricking search engines into ranking are over. Personally, I favor the changes. I believe many people have been mislead into thinking that SEO isn’t as important as in the past. SEO is still essential in every method of online marketing. The key is to understand what the search engines want, then provide. I think the new changes have given me more flexibility in pleasing the search engines and my readers.
Thanks for a great post!
Raena Lynn