Search engine optimization is vital in the success of your website so here are some search engine optimization tips to ensure you are getting the most out of the effort you are putting into the SEO of your website.

Search engine optimization is the art (or is science?) of making your site rank well in search engines so that people can find it. It takes months, if not years, for a site to rank well for a range of keywords so it is important to be patient. Let’s cover some important SEO tips for you.

Choose Your Keywords Wisely

You need to choose a range of long tail (variations of a main word) and other related keywords. Some topics have a range of keywords that relate to them so it is important to cover all angles. This is includes choosing synonyms (words that have the same or similar meaning), plurals and other words that people may use to find your site. The more the better!

Tracking and Statistics

It is impossible to improve something if you don’t know what is going on. So get a good tracking and stats program like Google Analytics or even the free Awstats in Cpanel to track where your visitors are coming from, what keywords they are finding your site with and where they are leaving from.

Clean Code

Although not proven as a way to rank well, it is advantageous to use clean HTML code on your web pages. This makes the search engine spiders more likely to crawl all of your pages. So make sure your code uses CSS and does not contain jargon that is often inserted by programs like FrontPage.

Emphasize

You can emphasize certain keywords in your content by bolding them or making them headers with the H1, H2 etc tags. This tells the search engines that these are important words.

These search engine optimization tips should get you started on the right track to SEO success!